By Shams Ur Rehman Alavi
As he labels, cleverly re-packages hate and sells it as 'patriotism' or racist supremacism in order to control minds, the extent of his actions are getting more clear and visible.
It seems Elon Musk is doing it systematically--one group at a time, then next ad so on. Targeting and otherizing communities, alternatively, in order to drive a wedge in society. He is pitting groups against each other, targeting one after the other, to grow his hold over global narrative.
Perhaps, the wish is to control everything in the world--narrative, countries, people's opinion, power, be leader of wester world, and have his 'will' prevail over all. All the rhetoric that the Western White man likes to hear, is reflected in his posts on the social media platform X, formerly Twitter.
My personal view is that a person who was once seen as a tech genius, working for overall good & an innovator, is now, seen as a person with deep racist hate. His constant attack, the manner he is generalizing and expressing his hate, it is exceptional bigotry.
Right now, he appears to be possessed. Tears of kids in Gaza didn't affect him & supported Israel. Earlier, also, it was anti-immigrant rant, otherwise it is anti-black or the focus on 'border'. When he recently posted a black guy's video, it was a dog whistle against Africans and the blacks.
My view and that of many others like me [though it may count or not, affect or not],is that his xenophobia and hatred is extraordinary. But it must be placed on record, mentioned and be known, lest it's forgotten that how a tech company owner who also builds cars, can fall to such level.
The liking once a few had for him, even a cent of trust, all he has damaged himself. Owns platform, uses it in a way as if it's Crusade, a civilizational war. It is really surprising that a person, who is himself an immigrant from South Africa, can be so cruel.
Influential people whose words can affect lives of people in other countries, as propaganda and hate do affect different sections of society. Majorities often blame minorities and peddle hate against the latter. These include conspiracy theories and misleading claims.
That's the cause of concern for people in any country. Unfortunately, democracy too has failed to solve the issue. If majority in any sense--race, language, religion, class, community or section, is made to feel insecure because of 'growing minorities' or propaganda about the 'other', then the result is horrible.
Germany witnessed it in the last century. Hitler was an elected leader and a popular leader. The level of torture the children and women, suffer in Palestine, has been one of the worst in centuries and your point of view, is well-known.
Actually, it appears that 'Apartheid' or Nazi ideology pr White Supremacist belief can't be owned up at this level, so one after the other, targeting each group and otherizing in a way that it is seen as 'Patriotism' or MAGA mission.
There may be 125,000 rapes in US and tens of thousands of murders in his own country. No one even needs to cherry pick, just start posting names and photographs of 200-300 of the rapists and murderers or serial killers and those who shot kids in schools, all will be clear.
Who commits most crimes! But as he has 'reach', he can take a case of Haiti or a case of Honduras, push it daily, ensure that it reached millions, tens of millions.
Man repackages apartheid, but separates it as 'anti-Black', 'anti-Muslim', 'anti-Africa' & 'anti-immigrant' sentiment, time to time, repackages, all disguised in patriotism or MAGA mission. No public personality can admit to be Hater, Racist, Zionist or Fascist, believer in Apartheid.
So, he may play the game differently and pose as a patriot. Making other groups feel 'insecure' & on the basis of it, turning into a cult leader, strengthening his voice through conspiracy theories that have too much impact, and ultimate aim to have a huge bunch of followers, 'say' in world affairs, misusing his money and platform, ultimately to gain more and more money, prominence and power.
READ: Modulating Minds, Spreading prejudices, Elon Musk aims to control the world through global opinion?