The ad is shocking because it is plain insensitive and reveals their absolute lack of awareness regarding Indian society.
The advertisement shows as if 'quota' is a privilege and ignores the fact that it is constitutional provision.
The lines used in the ad that term 'quota' as a short-cut 'seedhi' or ladder that gives 'privilege' which needs to be rejected by the new generation, is objectionable. On whose behalf, on which India's behalf, it [Havells] claims to speak? [LINK TO THE CONTROVERSIAL ADVERTISEMENT]
Aarakshan: Why reservation is necessary in jobs in India
The job quotas are a means to provide equal representation to sections of society that have remained under-privileged for centuries, who were denied education and who have faced biases of extreme kind for ages.
Either it is plain stupidity or height of biased attitude that Havells comes up with this advertisement. The section of Indian society that have been systematically denied any share in power, were given reservation after independence.
The policy is not implemented in many sectors and different ways have been found to block appointments, especially, through delaying recruitment and giving jobs on contract basis
in government institutions and universities.
Affirmative action required for justice, due representation
Doesn't Havells India Limited officials have any idea about the need for affirmative action and corrective measures that are taken in Western countries to ensure that there is equality and justice in the society--for example affirmative action to ensure participation for African-Americans in jobs.
The advertisement slyly and insensitively mocks at the disadvantaged sections of our society. The fact is there is extreme over-representation of Upper castes in top jobs, in government, in corporates and media.
Even among Muslims, the Upper Caste or Ashraaf, dominate the politics and are over-represented in jobs. The advertisement needs to be condemned. Already, people have begun writing to the company and have approached various fora to express their outrage over this 'Main pankha hoon: Hava badlegi' ad.
LINK TO THE CONTROVERSIAL ADVERTISEMENT
आरक्षण क्यूँ ज़रूरी है ?
आरक्षण की व्यवस्था संवैधानिक है, जिसका मक़सद पिछड़े तबकों को उनकी आबादी के हिसाब से नौकरी और सत्ता में भागीदारी देना है. ये समाजिक न्याय के लिये ज़रूरी है, ख़ास तौर पर उस मुल्क में जहां दलित, आदिवासी और पिछड़े सदियों से न सिर्फ तालीम से दूर रखे गए बल्कि उनको जातिगत भेदभाव भी झेलना पड़ा. सामाजिक तौर पर तो वह पिछड़े हैं ही. इसलिए रिज़र्वेशन कोई एहसान नहीं है, ये समाज की विषमता को ख़त्म करने के लिए ज़रूरी है. पश्चिमी देशों में भी 'अफरमेटिव एक्शन' लिया जाता है, निजी क्षेत्र में भी ध्यान रख जाता है कि किसी समूह का रिप्रेजेंटेशन सही नहीं है तो उसे बढ़ाया जाये.
ریزرویشن ہندوستانی سماج میں صدیوں سے چھوا چھوت جھیل رہے عوام کو انکا حق اور مقام دینے کا آیینی راستہ ہے۔ یہ ضروری ہے اس ملک میں جہاں ہزاروں سال تک ان طبقات کو تعلیم سے بھی دور رکھا گیا۔
